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Systems
Technical
Writing and Design (Hard Copy)
Technical
Editing (Hard Copy)
Selected
Speeches
Coaching
Teaching
Marketing
Journalism
Video Art
and TV
Art
Complete
Vita |
- Created interactive disk-based sales demos for MacPaint II, MacWrite 5.0, and Claris,
using HyperCard (1988). Did sales training brochure for MacWrite II, from Claris (1989).
- Created course offered by Apple dealers to recent purchasers of Apple II systems in $5
million promotion of AppleWorks (1985).
- Thought up and campaigned for Apple's Million Dollar Scholarship, which paid for 10,000
teachers to take courses in computer education (1985).
- Created three sales training modules for 150 newly hired representatives for Apple
(1984).
- Described how creative teams make commercials, The Best Thing on TV, Viking Press
and Penguin Books, 1978.
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