torus6.gif (1371 bytes)


cctext.gif (2384 bytes)

Services Tips Theory WebPoems Workshops Books Articles Lisa Jonathan

Our Books ...
Current & Hot


Using FileMaker Pro 5

The Best of Online Shopping

Fun with Digital Imaging

Outlining Goes Electronic

Windows 95 for Kids and Parents

Discover Ms Home Essentials


Trail Guide to America Online

Virtual Playhouse for the Macintosh

Computing with ClarisWorks 2 for the Macintosh

How to Communicate Technical Information

FileMaker Pro

Computing with ClarisWorks 1

Books from our Backlist: Cool and Classic

Maclopedia Edited by Carla Rose, with dozens of contributors. This comprehensive, alphabetical encyclopedia covers hundreds of topics of interest to Macintosh users. The unique book/CD approach meets the needs of Macintosh users by helping them find answers to their questions through four different methods of access: a topic-based table of contents; alphabetized body text; fully-permuted index; and text searchable and linked by cross reference on the CD-ROM.

My contribution: interviews with 24 of the folks who have made the Macintosh a landmark in computing history.

  • Sandy Benett: VP of Newtons and the Message Pad.
  • Paul Brainerd: Creator of PageMaker, the software that, combined with Adobe's PostScript and Apple's LaserWriter, launched desktop publishing.
  • Sidnei Brandao: General Manager for Apple Brazil.
  • Frank Casanova: Director of the Advanced Technology Group, an Apple futurist.
  • Bud Colligan: Former head of Apple's marketing to higher education. Head of Macromedia, home of Director, and other software that keeps the Mac alive in the graphics world.
  • Don Crabb: Columnist extraordinaire, and campaigner for Macs at the University of Chicago.
  • Adam Engst: Pioneer in getting us to use the Internet and the World Wide Web, with his Internet Starter Kit for the Mac.
  • Chris Espinosa: Apple employee #8, since he was in high school, working the garage with Steve and Steve, developing documentation and operating systems.
  • Perry Fox: Manager of PowerBook Quality and Reliability, he puts the PowerBooks through their tests.
  • Rochelle Garner: A writer at Regis McKenna's public relations firm when they first publicized the Mac, she has become a freelance journalist critiquing the Mac in computer and business magazines.
  • Loni Hajagos: Markets FrameMaker + SGML, a high-end product for large, text-intensive suites of documentation on Macs, Windows, and UNIX systems.
  • Andy Herzfeld: One of the original creators of the Mac operating systems, a hero among programmers.
  • Guy Kawasaki: The sassiest marketeer, author of The Macintosh Way, and now an Apple Fellow.
  • Dale LaFrenz: Founder of the Minnesota Educational Computing Consortium, the group that created the Oregon Trail for the Apple II, then the Mac, a classic of educational software.
  • Raymond Lau: The creator of the compression software called StuffIt.
  • Jerzy Lewak: Experienced Mac developer, entrepreneur, and creator of the neat word processing program, Nisus Writer.
  • Gene Longo: The Home Learning Manager, whose job is to leverage Apple's educational dominance into additional sales to families.
  • Dave Mark: A programmer who explains the Mac approach in books like The Macintosh C Programming Primer, and Learn HTML on the Macintosh.
  • Regis McKenna: An impresario of Silicon Valley, he wrote the marketing plan for the Mac.
  • Dan Muse: A Mac fan who has been an editor at Family PC, and looks back to the days of the Apple II.
  • Don Norman: Cognitive psychologist and user-interface guru for the Mac, author of The Design of Everyday Things.
  • James Plamondon: A former Mac developer who now works for Microsoft helping cross-platform developers create for both the Mac and Windows.
  • Steve Ruddock: Former PR maven for Claris, the software spinoff that has just renamed itself FileMaker (after he left).
  • Molly Tyson: A longtime Apple employee who helped create the user-friendly approach to documentation and training.

Maclopedia is a comprehensive, alphabetic encyclopedia covering thousands of Macintosh-related topics. This unique book/CD combination allows you to find answers to your questions using four different methods of access -- topic-based table of contents, alphabetized body text, fully permuted index, or the hyperlinked, searchable version of the book on CD-ROM.

  • Greater depth and breadth of information than any other Macintosh book on the market.
  • Thousands of time-saving and problem-solving ideas for Macintosh users of all levels.
  • Solutions to anticipated as well as unexpected problems.
  • Money-saving and sound advice when you're faced with upgrade decisions.
  • Coverage of specific Macintosh models and software applications .

Comments by participants:

  • The editor, Carla Rose, says "The best doggone Mac book what we tried to bring you, and as editor (and author of the business, education, disability solutions, networking, and probably a couple more sections) I think we achieved our goal. Whatever you wanted to know, it's in here -- alphabetically arranged, easy to find, and written in English, not in jargon.
  • Another contributor, Rita F. Lewis ( says this is "A most comprehensive tome on the Mac. I am the author of all of the hardware sections in Maclopedia. Technology changes so fast that it was difficult to keep up, but we tried--up to the last minute before publication to include the latest and greatest."

Paperback and CD-ROM
Published by Macmillan Computer Publishing.
Publication date: July 1996
Dimensions (in inches): 2.30 x 9.95 x 8.02
ISBN: 1568302819

To purchase at a discount, visit's electronic bookstore.  We are proud to be an Associate.

AMlogo.gif (1500 bytes)


Copyright 1998 Jonathan and Lisa Price, The Communication Circle
Return to our site at
Email us at