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| Edited by Carla Rose, with dozens of contributors. This comprehensive,
alphabetical encyclopedia covers hundreds of topics of interest to Macintosh users. The
unique book/CD approach meets the needs of Macintosh users by helping them find answers to
their questions through four different methods of access: a topic-based table of contents;
alphabetized body text; fully-permuted index; and text searchable and linked by cross
reference on the CD-ROM.
My contribution: interviews with 24 of the folks who have made
the Macintosh a landmark in computing history.
- Sandy Benett: VP of Newtons and the Message Pad.
- Paul Brainerd: Creator of PageMaker, the software that, combined with
Adobe's PostScript and Apple's LaserWriter, launched desktop publishing.
- Sidnei Brandao: General Manager for Apple Brazil.
- Frank Casanova: Director of the Advanced Technology Group, an Apple
- Bud Colligan: Former head of Apple's marketing to higher education.
Head of Macromedia, home of Director, and other software that keeps the Mac alive in the
- Don Crabb: Columnist extraordinaire, and campaigner for Macs at the
University of Chicago.
- Adam Engst: Pioneer in getting us to use the Internet and the World
Wide Web, with his Internet Starter Kit for the Mac.
- Chris Espinosa: Apple employee #8, since he was in high school, working
the garage with Steve and Steve, developing documentation and operating systems.
- Perry Fox: Manager of PowerBook Quality and Reliability, he puts the
PowerBooks through their tests.
- Rochelle Garner: A writer at Regis McKenna's public relations firm when
they first publicized the Mac, she has become a freelance journalist critiquing the Mac in
computer and business magazines.
- Loni Hajagos: Markets FrameMaker + SGML, a high-end product for large,
text-intensive suites of documentation on Macs, Windows, and UNIX systems.
- Andy Herzfeld: One of the original creators of the Mac operating
systems, a hero among programmers.
- Guy Kawasaki: The sassiest marketeer, author of The Macintosh Way,
and now an Apple Fellow.
- Dale LaFrenz: Founder of the Minnesota Educational Computing
Consortium, the group that created the Oregon Trail for the Apple II, then the
Mac, a classic of educational software.
- Raymond Lau: The creator of the compression software called StuffIt.
- Jerzy Lewak: Experienced Mac developer, entrepreneur, and creator of
the neat word processing program, Nisus Writer.
- Gene Longo: The Home Learning Manager, whose job is to leverage Apple's
educational dominance into additional sales to families.
- Dave Mark: A programmer who explains the Mac approach in books like The
Macintosh C Programming Primer, and Learn HTML on the Macintosh.
- Regis McKenna: An impresario of Silicon Valley, he wrote the marketing
plan for the Mac.
- Dan Muse: A Mac fan who has been an editor at Family PC, and
looks back to the days of the Apple II.
- Don Norman: Cognitive psychologist and user-interface guru for the Mac,
author of The Design of Everyday Things.
- James Plamondon: A former Mac developer who now works for Microsoft
helping cross-platform developers create for both the Mac and Windows.
- Steve Ruddock: Former PR maven for Claris, the software spinoff that
has just renamed itself FileMaker (after he left).
- Molly Tyson: A longtime Apple employee who helped create the
user-friendly approach to documentation and training.
Maclopedia is a comprehensive, alphabetic encyclopedia covering thousands of
Macintosh-related topics. This unique book/CD combination allows you to find answers to
your questions using four different methods of access -- topic-based table of contents,
alphabetized body text, fully permuted index, or the hyperlinked, searchable version of
the book on CD-ROM.
- Greater depth and breadth of information than any other Macintosh book on the market.
- Thousands of time-saving and problem-solving ideas for Macintosh users of all levels.
- Solutions to anticipated as well as unexpected problems.
- Money-saving and sound advice when you're faced with upgrade decisions.
- Coverage of specific Macintosh models and software applications .
Comments by participants:
- The editor, Carla Rose email@example.com, says
"The best doggone Mac book eve...is what we tried to bring you, and as editor (and
author of the business, education, disability solutions, networking, and probably a couple
more sections) I think we achieved our goal. Whatever you wanted to know, it's in here --
alphabetically arranged, easy to find, and written in English, not in jargon.
- Another contributor, Rita F. Lewis (firstname.lastname@example.org)
says this is "A most comprehensive tome on the Mac. I am the author of all of the
hardware sections in Maclopedia. Technology changes so fast that it was difficult
to keep up, but we tried--up to the last minute before publication to include the latest
Paperback and CD-ROM
Published by Macmillan Computer Publishing.
Publication date: July 1996
Dimensions (in inches): 2.30 x 9.95 x 8.02
To purchase at a discount, visit Amazon.com's
electronic bookstore. We are proud to be an Amazon.com Associate.