Ideas
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Why Customer Assistance Sucks |
Our recent survey says: Online stores ought to
do a better job of helping customers. Confusing names,
hard-to-find-links, out-of-the-way information, and text, text, text make
much customer assistance difficult and, well, not very helpful. |
Going Global |
What a store has to face when it takes makes its storefront
available to the whole world. Some ideas from an international trade expert. |
How Online Stores Can
Develop Communities |
Phil Greenspun, a wonderful photographer and casual Computer
Science prof at MIT, shows how to cook up a site that allows online
community, virtual
publishing, and, perhaps, some sales. |
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