Customer Assistance Sucks
|Browning Rockwell, an expert in international trade, argues
that using the Web to compete in the global marketplace changes the landscape for
store-owners, as well as other businesses. In his new book, Using
the Web to Compete in a Global Marketplace, he shows how to plan, budget, design,
build, run, and, gosh, even make a profit from a global store.
Some estimates in his crystal ball:
His vision: Using the Internet, wireless communication, satellites, and networks, many companies can provide a global, instantly available infrastructure that will be "equally available to consumers everywhere, whether they live in developing countries or industrialized nations."
His recommendations reflect the influence of Web culture:
Some key ideas:
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Copyright 1999 Jonathan and Lisa Price, The Communication Circle
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