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Using the Web to Compete in a Global Marketplace

 openbook.gif (276 bytes)   The Best of Online Shopping

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usingwebcompete.jpg (7782 bytes)Browning Rockwell
314 pages
October, 1998



As more and more stores find their percentages of international sales doubling and tripling, every store on the Web needs to think about building a global business, and this book shows how to make your store inviting to visitors from other countries, guard against common problems, and sidestep the potential hazards of unfamiliar customs requirements, standards, and laws.

"Before the Internet and the liberalization of global trade, international trade was expensive, complex, time consuming, and largely for big players only.  Today, cross-border commerce is low cost, simple, instant, and accessible to virtually any business, no matter how small."

The book shows how going global on the Web forces a business to rethink its business model, reinvent business processes, change the corporate culture, and do an even better job of handling relationships with suppliers and customers.

Key ideas:

  • "The bigger the world economy, the more powerful its smallest players will become."
  • "Individual employees or work groups can assert their value and worth to large enterprises independently, regardless of physical location."
  • Computer makers Dell and Gateway introduced build-to-order techniques allowing them to move sales onto the Web, and make inventory "just in time," through new relationships with their suppliers. They are examples of the new global businesses made possible by the Web.
  • You're going to have to learn about customer attitudes around the world, real-time.   A quick visit is not enough.
  • With the sheer volume of Web users, a merchant can carve out a share of the global market at a very low cost.
  • Time to market is reduced on the Web, because you can announce new products, price changes, new marketing campaigns right away--around the world.
  • Customer service must be available online and by phone 24 hours a day, 7 days a week, and not just in English.
  • The Web business model is data-centric, based on several interconnected databases, linked to a transaction processing system.


To buy this book at a discount, or find out more about it, please visit's electronic bookstore.  We are proud to be an Associate.

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