|Shopping on America Online|
Shopping on America Online
|With 18 million members, America Online is the
biggest portal to the online world, so naturally AOL has been busy over the years setting
up virtual stores within its site.
And lots of those online shops also have a Web presence, so you can shop at most of them even if you are not an AOL member.
But visiting the stores as a member under AOLs roof, or linking from AOLs own Web site, at www.aol.com/shopping/home.html has some distinct advantages.
To encourage folks to become members, AOL also offers additional incentives if you sign on, go to their Shopping channel, and start exploring.
When you dig down into a category, you may reach a page on which AOL offers links to stores out on the Web, as well as ones within its own world. How can you tell the difference?
You know you are at a store within AOL if the screen itself is small, like all the other AOL screens (no scrolling!), and at the bottom of the first page you see a note advertising the stores AOL keyword. Thats important, because AOL offers these advantages for keeping your shopping cart under their roof:
These advantages make shopping within AOL pretty easy.
The biggest problem is that AOL only hosts a few dozen stores, compared with the hundred-plus it links to. Selection is not as extensive inside AOL. But if security is important to you, and you like popular items, definitely become a member, and shop inside AOL.If You're Not a Member...
If you dont want to join AOL, but would still like the reassurance of an AOL guarantee, go to http://www.aol.com and use that to link to a lot of wonderful stores. The Web sites shopping departments are organized in the same way as the ones inside AOLs doors, with a teaser page featuring specials, and links to the stores.
Late news: AOL tells us that it is working on a new look, with the name Shop@aol.com. You dont have to wait, though, because the current interface works well, and looks good.
The Best of Online Shopping: : ShopTalk/Discoveries/Updates/Ideas/FAQ/Tools/Books/PR
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Copyright 1999 Jonathan and Lisa Price, The Communication Circle
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