|The Best of Online Shopping||Bruce Judson and Kate Kelly
Simon and Schuster
Not Star Wars, but hypercompetition so intense it seems like war. Well, maybe not that bad: after all, if your store collapses without a dime of profit, you don't get blaster burns.
But Judson has good advice based on his pioneering work in developing Web stores, from small pool suppliers to giants like Chrysler. He includes a fair amount of other folks' research, and gives practical tips based on his own experience. He also suggests ways that the Internet must be built into every operation in the business.
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Copyright 1999 Jonathan and Lisa Price, The Communication Circle
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