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Hyperwars:
Eleven Rules for Surviving and Profiting in the Age of On-Line Business

The Best of Online Shopping

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Not Star Wars, but hypercompetition so intense it seems like war.  Well, maybe not that bad: after all, if your store collapses without a dime of profit, you don't get blaster burns.

But Judson has good advice based on his pioneering work in developing Web stores, from small pool suppliers to giants like Chrysler.  He includes a fair amount of other folks' research, and gives practical tips based on his own experience.  He also suggests ways that the Internet must be built into every operation in the business.

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