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Building Database-Driven Web Catalogs

 openbook.gif (276 bytes)   The Best of Online Shopping

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dbdriven.gif (13287 bytes)Sherif Danish and Patrick Gennon
Computing McGraw-Hill
256 pages
June, 1998


Behind every big online store lies a database, and this book gives you practical insights into how those databases get built.  The authors put together online catalogs for Hewlett Packard, The Nature Company, The Sharper Image, and Xerox. 

They stress going beyond the print catalogs of the past, to make the E-Commerce site interactive and dynamic.

Good for managers and marketeers, as well as folks in the Information Technology group.

To buy this book at a discount, or find out more about it, please visit's electronic bookstore.  We are proud to be an Associate.

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