Building Database-Driven Web Catalogs
|The Best of Online Shopping||Sherif Danish and Patrick Gennon
Behind every big online store lies a database, and this book gives you practical insights into how those databases get built. The authors put together online catalogs for Hewlett Packard, The Nature Company, The Sharper Image, and Xerox.
They stress going beyond the print catalogs of the past, to make the E-Commerce site interactive and dynamic.
Good for managers and marketeers, as well as folks in the Information Technology group.
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Copyright 1999 Jonathan and Lisa Price, The Communication Circle
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