Books

Customers.com:
How to Create a Profitable Business Strategy for the Internet

  The Best of Online Shopping

Recommended Titles

One of the second generation of Seybolds (their dad consulted on going from cold type to hot), Patricia Seybold shows the family's customary attention to detail, unwillingness to be snowed by marketing blather, and ability to ask the tough questions.  This book argues that companies must figure out what customers really want, then design their Web sites to make that happen.

The authors tell a lot of success stories, with enough insider info to give you a real chance to apply the lessons.

Companies profiled include:

• American Airlines
• Amazon.com
• Babson College
• Bell Atlantic
• Cisco Systems
• Dell Computer
• Dow Jones
• PhotoDisc
• General Motors
• Hertz
• iPrint
• National Science Foundation
• National Semiconductor
• Tripod
• Wells Fargo

If you feel as if your store needs to take an extra step toward customers, get out your yellow stickies and highlighter, and read this book!

To buy this book at a discount, or find out more about it, please visit Amazon.com's electronic bookstore.  We are proud to be an Amazon.com Associate.

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Recommended Titles