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How to Create a Profitable Business Strategy for the Internet

 openbook.gif (276 bytes)   The Best of Online Shopping

openbook.gif (276 bytes)Recommended Titles

seybold.gif (15028 bytes)Patricia B. Seybold and Ronni T. Marshak
Times Books/Random House
320 pages
December, 1998


One of the second generation of Seybolds (their dad consulted on going from cold type to hot), Patricia Seybold shows the family's customary attention to detail, unwillingness to be snowed by marketing blather, and ability to ask the tough questions.  This book argues that companies must figure out what customers really want, then design their Web sites to make that happen.

The authors tell a lot of success stories, with enough insider info to give you a real chance to apply the lessons.

Companies profiled include:

  • American Airlines
  • Babson College
  • Bell Atlantic
  • Cisco Systems
  • Dell Computer
  • Dow Jones
  • PhotoDisc
  • General Motors
  • Hertz
  • iPrint
  • National Science Foundation
  • National Semiconductor
  • Tripod
  • Wells Fargo

If you feel as if your store needs to take an extra step toward customers, get out your yellow stickies and highlighter, and read this book!

To buy this book at a discount, or find out more about it, please visit's electronic bookstore.  We are proud to be an Associate.

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