|The Best of Online Shopping||Patricia B. Seybold and Ronni T. Marshak
Times Books/Random House
One of the second generation of Seybolds (their dad consulted on going from cold type to hot), Patricia Seybold shows the family's customary attention to detail, unwillingness to be snowed by marketing blather, and ability to ask the tough questions. This book argues that companies must figure out what customers really want, then design their Web sites to make that happen.
The authors tell a lot of success stories, with enough insider info to give you a real chance to apply the lessons.
Companies profiled include:
If you feel as if your store needs to take an extra step toward customers, get out your yellow stickies and highlighter, and read this book!
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Copyright 1999 Jonathan and Lisa Price, The Communication Circle
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