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Books

Creating Stores on the Web

 openbook.gif (276 bytes)The Best of Online Shopping

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creating.gif (12013 bytes)Joe Cataudella, Ben Sawyer, and Dave Greely
Peachpit Press
$32.95
0-201-69681-9
544 pages
May, 1998

 

Joe's experiences building Tronix Multimedia into a Web business provide plenty of practical examples such as Usenet ad posts that won't work, banner ads that do, and advice on emailing customers, and designing the Web pages.

The skew here is that of a traditional mail order merchant going online, so you will learn a lot about the mail order business, and get the basics about retailing on the Web.

 

To buy this book at a discount, or find out more about it, please visit Amazon.com's electronic bookstore.  We are proud to be an Amazon.com Associate.

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Copyright 1999 Jonathan and Lisa Price, The Communication Circle
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