Books

Creating Stores on the Web

The Best of Online Shopping

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Joe's experiences building Tronix Multimedia into a Web business provide plenty of practical examples such as Usenet ad posts that won't work, banner ads that do, and advice on emailing customers, and designing the Web pages.

The skew here is that of a traditional mail order merchant going online, so you will learn a lot about the mail order business, and get the basics about retailing on the Web.

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