The CDNow Story:
|The Best of Online Shopping||Peter Kent set up his own press to sell the books he writes,
and then realized he could commission books he wanted to read, too. In this one,
Jason Olim describes how he and his brother Matthew set up a little store on the Internet
in 1994, with the idea of selling music CDs. They made $387 in their first month,
and they hoped to be grossing a million dollars a year. By 1998 they had the largest
online music store in the world, more than twice as big as their nearest competitor.
The book tells the tale of two college kids without business experience building one of the world's largest Internet stores. Customers buy online, and the order gets passed to a distributor, so the Olims don't have to stock a warehouse. But that neat trick was not enough to make the site soar. Their concern for customers, their love of music, shows in the book, and on their site, which recently merged with Music Boulevard.
Check out the CDNow site, then read the story behind it.
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Communication Circle: Services/Tips/Theory/WebPoems/Workshops/Books/Articles/Lisa/Jonathan
Copyright 1999 Jonathan and Lisa Price, The Communication Circle
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